Comune di Cividale del Friuli — Where nature meets culture.
Client: Comune di Cividale del Friuli
Project:
- Campaign Identity
Services:
- Art Direction
- Visual Identity
- Editorial Design
- Graphic Identity
Overview
“Cividale tra natura e cultura” (Cividale between nature and culture) is an initiative promoted by the Municipality of Cividale del Friuli, involving a series of slow-paced walks and excursions by bike or canoe along the Natisone River. The Authority needed to develop the project’s visual identity and produce the promotional material.
Visual Identity
The visual identity is inspired by the initials of the three words that give the initiative its title: Cividale, Nature, and Culture. The nuances of color evoke a sense of movement, vitality, and energy, in keeping with the character of the initiative.
We have chosen a lively, fresh, and dynamic palette that identifies and differentiates the three types of activities while keeping them related to each other. The elastic and modular layout creates a flexible visual system that facilitates its application in different media without ever losing its identity.
