Where nature meets culture.
Client
Comune di Cividale del Friuli
Work
Campaign Identity
Services
- Art Direction
- Visual Identity
- Editorial Design
- Graphic Identity
Challenge
Where Nature Meets Culture is an initiative launched by the Comune di Cividale del Friuli, built around a series of walks and excursions that invite visitors to explore the territory at a slower pace — on foot, by bicycle, or by canoe along the waters of the Natisone. The municipality needed a visual identity for the project, along with a full set of promotional materials to support it.
Thinking
The visual identity draws on the initials of the three words that give the initiative its name: Cividale, Natura, Cultura. The gradients suggested a sense of motion, vitality, and energy, in step with the spirit of the initiative itself.
Outcome
We chose a vibrant, fresh, dynamic palette that identifies and differentiates the three types of activity while keeping them visually connected. An elastic, modular layout gives rise to a flexible visual system, one that adapts seamlessly across different media without ever losing its identity.
Impact
The visual system allowed the municipality to communicate the initiative with a coherent identity across every touchpoint, from trail signage to digital promotional material, giving the territory a unified image capable of holding together the variety of experiences on offer. The vibrant palette and modular structure make the three modes of discovery — on foot, by bicycle, by canoe — instantly recognizable, reinforcing Cividale del Friuli's identity as a slow-tourism destination, where each activity tells a different part of the same territory's story.
