A new concept of seating.
Client
Peressini
Work
Brand Identity
Services
- Brand Strategy
- Brand Positioning
- Creative Direction
- Art Direction
- Visual Identity
- Logo Design
- Editorial Design
- Web Design
Challenge
Peressini is an Italian company with an international presence, specializing in the design and production of chairs and stools for a wide range of settings, from the home to the office, from contract to hospitality. Originally a private-label manufacturer, it built its expertise on the ability to craft made-to-measure seating, free from any constraint of material, shape, color or quantity. The project grew out of the need to give this expertise a name, repositioning the company in a higher market segment and setting it on the path to becoming a brand.
Thinking
Working closely with the company, the brand strategy brought the essence and values of the brand into focus, while an analysis of the market and competitors shaped its positioning. The "Seating my way" concept distills both into an immediate claim, placing adaptability at the heart of the Peressini identity.
Outcome
Guided by the principle "Simplify to clarify," the visual identity adopts an essential language that supports the product without overpowering it, with meticulous attention to detail designed to showcase each chair as a design object in its own right. The same approach extends across every communication tool, including the digital configurator that lets users build their own seat in just a few clicks.
Impact
The result is a brand with a clear identity, one that turns customization from a technical service into a mark of distinction and carries Peressini into a new market segment.
