Celebrating a quarter of a century.
Client
Space1999
Work
Visual Identity
Services
- Graphic Design
- Poster Design
Challenge
Space1999 stands among Italy's leading names in wholesale music distribution, a reputation built over more than 25 years in the industry. To mark this milestone, we were commissioned to design the poster and invitation for the anniversary party, staged within the prestigious Pop Mid Expo in Portugal. The event was never just a celebration of the company's history — it was a platform to project the brand internationally, reaffirming Space1999's standing on the global music stage.
Thinking
We began with the logo itself, built on the golden ratio, a harmonic progression that speaks to balance and precision. We took the squares that define it apart and reassembled them into a new configuration, turning the logo's own geometry into a narrative device: each square marking a stage in the company's evolution, from its earliest days to its current position of leadership. The progression captured something essential — 25 years of continuous growth and reinvention, distilled into a single visual rhythm. The poster itself draws on the principles of typographic modernism: a spare, confident design where typography carries the weight of the message, echoing a company that has always balanced innovation with tradition. The institutional palette of black and orange was kept intact, preserving visual continuity while carrying its own charge — black for solidity and elegance, orange for the energy and creativity at the core of the brand.
Outcome
The concept took shape across the poster and invitation, then extended into a set of promotional pieces — t-shirts and beer cans — carrying the same distinctive design language and sense of progression into physical, tangible objects.
Impact
Beyond the event itself, these pieces became keepsakes — tangible extensions of the brand that reinforced Space1999's identity long after the party ended, reaffirming its position as a leader in music distribution.
