Seating My Way.
Client
Peressini
Work
Company Website
Services
- Art Direction
- Photography
- Web Design
- Image Production
- Verbal Identity
Challenge
Peressini is an internationally renowned Italian company specializing in the design and production of chairs and stools for a wide range of settings — from residential to office, contract to Ho.Re.Ca. The company distinguishes itself through its ability to create fully customizable seating, with no constraints on materials, shapes, colors, or quantities. As part of a broader rebranding effort aimed at repositioning the company within a higher market segment and transforming it from a mere supplier into a true brand, the creation of a new website marked a foundational step, essential to communicating the brand's value across the global market. The challenge was to translate the "seating my way" philosophy — the promise of infinite customization — into a clear experience for both architects and dealers, and end users.
Thinking
The user experience was designed to be highly intuitive, guided by a principle of rationality: navigating the range of options had to feel natural and fluid, making it possible to browse an extensive volume of product data without compromising the experience. A core objective was to convey Peressini's excellence in seating production, a message meant to reflect the brand's mastery in both design and quality.
Outcome
The layout is essential and refined, designed to give product photography — the heart of the visual communication — the space it deserves. A minimalist design in neutral tones, with typography and graphic elements curated for consistency and harmony across pages. The art direction of the entire visual component was developed with equal care: conceptual, abstract imagery evoking the essence of Peressini's design, alongside the direction and post-production of every product render, unifying the catalogue's visual identity.
Impact
The new website gave Peressini a visual language consistent with the ambition of its rebranding, turning the platform into a genuine sales tool for architects and dealers while, at the same time, becoming a clear point of reference for end users seeking product information. The consistency between photography, art direction, and layout strengthened the perception of Peressini as a premium brand, bringing the digital experience in line with the same care devoted to the seating itself.
