Stories, Traces, Matter.
Client
Isoipse Soc. Coop.
Work
Visual Identity
Services
- Art Direction
- Web Design
- Photography
- Copywriting
Challenge
"Davar. Stories, Traces and Matter" is a cultural project promoted by the municipality of Ovaro in partnership with the University of Udine, set up to rediscover and give new value to the area's historical memory and local traditions, while bringing wider visibility to its museum sites. The project sets out to open an active dialogue between past and present, drawing the community into the process of cultural recovery as a direct participant rather than a spectator. We were asked to build a visual identity modern and engaging enough to embody the spirit of the project and spark genuine participation among residents — an identity able to inspire, involve, and make tangible just how much the community's contribution mattered to the initiative's success.
Thinking
We conceived a modular, versatile identity system, built to flex across the project's many communication and promotional needs. At its core sits the project's own initials — "DSTM" (Davar. Stories, Traces and Matter) — reshaped into a distinctive, instantly legible acronym that became the initiative's signature across every touchpoint, from digital channels to printed materials. Alongside it, we selected a bold, vivid colour palette engineered to carry energy, optimism and a sense of freshness, chosen to make the initiative recognisable at a glance. The identity had to do more than narrate the project's story: it had to move the community to take an active part in it, making people feel they belonged to something larger. The graphic system's dynamism mirrors that idea directly — a project in constant evolution, where every contribution adds another layer to the collective narrative.
Outcome
For offline communication, we developed a full suite of informational and promotional materials — posters, brochures and gadgets including tote bags and t-shirts — designed to carry the project's visual identity consistently and compellingly, familiarising the public with its graphic language while sparking curiosity as much as conveying information. Every design element was built to forge a strong, immediate visual connection, making the project recognisable across every format it took. On the digital side, where social media now stands as one of the primary tools for communication and engagement, we designed a cohesive, dynamic Instagram feed, with each post crafted to hold true to the visual system's stylistic principles.
Impact
The success of a cultural initiative often comes down to exactly this: the ability of a visual identity to make even the richest content recognisable, approachable, capable of closing the gap between those who promote it and those who take part. A coherent system, moving seamlessly across print, digital and everyday objects, does more than accompany the initiative — it becomes the very condition of its visibility, the point where content and audience meet.
