Warmth. Comfort. Tradition.
Client
Al Fogolâr
Work
Brochure Design
Services
- Art Direction
- Visual Identity
- Photography
- Editorial Design
Challenge
Al Fogolâr is an authentic retreat in the Friulian mountains, defined by the ancient hearth at its core. The property welcomes guests through a traditional osteria, a restaurant, a hotel, a sauna and a shop dedicated to genuine, tradition-rooted local products. To convey the experience on offer, we designed an informational brochure intended both for guests and as a promotional tool, able to present every available service with clarity and elegance.
Thinking
The visual identity draws its inspiration from the warmth and enveloping atmosphere that define the property. The photography was conceived to evoke the intimacy of the hearth and the quiet of its spaces, translating into a sensory experience built on warmth, hospitality and understated elegance.
Outcome
The brochure, with its essential, carefully crafted layout, uses copper as its distinctive mark: a chromatic choice that recalls the hood of the fogolâr and becomes the thread linking design and tradition into a distinctive, recognisable signature.
Impact
The work gives Al Fogolâr an image consistent with the real value of what it offers, elevating its perception from a mountain property to a complete, recognisable experience. For the owners, this translates into a tool capable of strengthening market positioning and of communicating, even before a guest's arrival, a level of care that justifies and sustains the perceived value of every service on offer.
