Craftsmanship and passion.
Client
Dolomwood
Work
Corporate Identity
Services
- Brand Positioning
- Creative Direction
- Art Direction
- Visual Identity
- Editorial Design
- Web Design
- Image Production
Challenge
Dolomwood is an artisan workshop at the foot of the Dolomites, dedicated to designing and crafting furniture from reclaimed antique wood. To meet the client's need to position itself in the space between the classic artisan workshop and more industrial realities, we shaped an identity that moves beyond the conventional definition of craftsmanship.
Thinking
We took on the development of the brand's entire narrative to express the values and quality behind the company. We worked toward a contemporary language that could capture the brand's original voice, telling the story through the eyes of the two craftsmen — from the instinctive choice of material to the more rational, creative realization of the finished piece. The brand identity set out to present Dolomwood as a team of professionals able to hold onto the craftsman's attentiveness while harnessing technology to work with maximum precision and efficiency.
Outcome
The visual identity gives full expression to the brand's distinguishing traits: wood, warmth, luxury, aesthetic sensibility and precision are recoded and evoked for the viewer through a deliberate choice of colour, typography and materials across the coordinated image and brochure. The cover was printed on paper embossed with a 3D pattern that recalls, to the touch, the natural texture of wood, while the logo was hot-stamped in bronze foil to underline the brand's sense of luxury and exclusivity. We also conceived and produced the photography: a low-key styling that draws out the warm, intimate tones of the workshop even where technology comes into play, while photography of the spaces uses precise, targeted lighting to highlight the quality of the work while still conveying comfort and aesthetic taste. For the brand's online presence, we chose a clean, minimal design that gives images and brand storytelling the space they need.
Impact
The identity built for Dolomwood reshapes how the market perceives the company, elevating the two craftsmen into professionals capable of holding their own against industrial players without losing the warmth of the workshop. This consistency between image and narrative allows the company to position itself in a higher market tier, justifying a stronger perceived value than competitors who claim the "artisan" label without translating it into an equally considered experience. The bilingual project further extends the company's potential customer base beyond Italy's borders, carrying this narrative to audiences in Austria, Germany, Switzerland and Slovenia.
