Everything comes from an idea.
Client
Graphica
Work
Corporate Identity
Services
- Creative Direction
- Art Direction
- Visual Identity
- Logo Design
- Editorial Design
- Web Design
Challenge
Founded in 1996 as a digital print shop, Graphica spent the following decades refining and expanding its work in visual communication, steadily raising the quality of what it produced. That evolution called for a language able to keep pace with it — one capable of speaking to a wider audience and drawing the attention of a more demanding clientele.
Thinking
The repositioning began with a strategic and creative plan built around a new verbal identity and a tone of voice suited to the company's ambitions. The resulting decisions spanned both digital and traditional channels: the website was redesigned to accurately reflect the company's new direction, alongside an original corporate brochure conceived to communicate Graphica's distinctive offering.
Outcome
The logotype was restyled to meet current visual standards while preserving continuity with the company's thirty-year history. On the editorial side, a six-panel fold-out was designed in a 16×16 cm format, printed in five colors plus drip-off varnish on 300gsm matte coated paper and finished with a glossy silver lamination: the lamination creates a bright, metallic effect, while the drip-off printing plays with light and shadow across the matte surface; a 2mm compressed polystyrene logo applied to the front and back covers adds a three-dimensional, tactile quality. The website was completely rethought to properly express Graphica's value proposition, becoming a showcase for the company's know-how that gives equal weight to user experience and design.
Impact
The result is a coherent corporate image, one that carries the same care Graphica invests in its own production across every touchpoint — from the website to the printed page. The repositioning strengthens the company's standing as a reliable partner for a broader, more demanding clientele, finally giving a thirty-year history in visual communication a visual and verbal language equal to it.
