{"id":768,"date":"2024-03-02T14:15:26","date_gmt":"2024-03-02T13:15:26","guid":{"rendered":"https:\/\/unithink.it\/\/?post_type=work&#038;p=768"},"modified":"2024-09-13T15:02:19","modified_gmt":"2024-09-13T13:02:19","slug":"trieste-museo-storia-naturale","status":"publish","type":"work","link":"https:\/\/unithink.it\/it\/work\/trieste-museo-storia-naturale\/","title":{"rendered":"Comune di Trieste"},"content":{"rendered":"\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Panoramica<\/h2><div>\n<p>Il Museo Civico di Storia naturale di Trieste \u00e8 uno dei musei di storia naturale pi\u00f9 antichi d\u2019Italia ed espone una collezione di importanti reperti unici al mondo. L\u2019Ente gestore, il Comune di Trieste, nell\u2019ambito di un rinnovamento ci ha contattati per realizzare un lavoro di restyling della visual identity del museo, in particolar modo della segnaletica e dei materiali promozionali.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_01.jpg\" alt=\"\" class=\"wp-image-452\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_01.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_01-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_02.jpg\" alt=\"\" class=\"wp-image-453\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_02.jpg 1920w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_02-1200x1600.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_03.jpg\" alt=\"\" class=\"wp-image-454\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_03.jpg 1920w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_03-1200x1600.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Identit\u00e0 visiva<\/h2><div>\n<p>Abbiamo scelto una palette che fosse rappresentativa e moderna, ma al contempo elegante e rispettosa del contesto, senza per\u00f2 rifarsi necessariamente al gusto classico. Il blu \u00e8 il colore primario che richiama l\u2019identit\u00e0 marittima di Trieste; l\u2019arancio si rif\u00e0 invece all\u2019ampia collezione di coralli presente nel museo.<\/p>\n\n\n\n<p>Per i contenuti abbiamo scelto un carattere serif che riprende in chiave moderna la tipografia tipica dei trattati scientifici classici.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2160\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_04.jpg\" alt=\"\" class=\"wp-image-455\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_04.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_04-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_05.jpg\" alt=\"\" class=\"wp-image-456\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_05.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_05-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_06.jpg\" alt=\"\" class=\"wp-image-457\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_06.jpg 1920w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_06-1200x1600.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_07.jpg\" alt=\"\" class=\"wp-image-458\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_07.jpg 1920w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_07-1200x1600.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_09.jpg\" alt=\"\" class=\"wp-image-460\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_09.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_09-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_010.jpg\" alt=\"\" class=\"wp-image-461\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_010.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_010-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_011.jpg\" alt=\"\" class=\"wp-image-462\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_011.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_011-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_012.jpg\" alt=\"\" class=\"wp-image-463\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_012.jpg 1920w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_012-1200x1600.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/MCSNT_013.jpg\" alt=\"\" class=\"wp-image-464\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_013.jpg 1920w, https:\/\/unithink.it\/wp-content\/uploads\/MCSNT_013-1200x1600.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Restyling natural history.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"project":[45],"service":[46,51,50],"class_list":["post-768","work","type-work","status-publish","hentry","project-visual-identity-it","service-art-direction-it","service-graphic-design-it","service-editorial-design-it"],"acf":{"background_images":{"background_image_desktop":686,"background_image_tablet":688,"background_image_mobile":687},"poster_media":{"poster_media_image":685,"poster_media_video":""},"work_related":""},"_links":{"self":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/types\/work"}],"version-history":[{"count":0,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/768\/revisions"}],"wp:attachment":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"project","embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/project?post=768"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/service?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}