{"id":764,"date":"2024-03-02T13:25:35","date_gmt":"2024-03-02T12:25:35","guid":{"rendered":"https:\/\/unithink.it\/\/?post_type=work&#038;p=764"},"modified":"2024-09-13T15:02:32","modified_gmt":"2024-09-13T13:02:32","slug":"gymsi","status":"publish","type":"work","link":"https:\/\/unithink.it\/it\/work\/gymsi\/","title":{"rendered":"Gymsi"},"content":{"rendered":"\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Panoramica<\/h2><div>\n<p>Gymsi \u00e8 un&#8217;innovativa start-up di home fitness che rivoluziona il modo in cui le persone si tengono in forma. Utilizzando furgoni completamente attrezzati, Gymsi porta i personal trainer direttamente a casa dei clienti o in luoghi esterni prestabiliti, offrendo la massima comodit\u00e0 e flessibilit\u00e0. Questo approccio unico, che garantisce la massima disponibilit\u00e0 e si adatta agli orari pi\u00f9 impegnativi, consente alle persone di allenarsi dove e quando \u00e8 pi\u00f9 conveniente per loro.<\/p>\n\n\n\n<p>Il cliente ci ha chiesto di creare e sviluppare un&#8217;identit\u00e0 aziendale in linea con l&#8217;essenza giovane, energica e amichevole del brand.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2160\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-1.jpg\" alt=\"\" class=\"wp-image-398\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-1.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-1-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-2.jpg\" alt=\"\" class=\"wp-image-399\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-2.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-2-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Il logotipo<\/h2><div>\n<p>La lettera \u201cS\u201d dalla forma allungata crea un senso di movimento, energia e flessibilit\u00e0, che sono i concetti attorno ai quali ruota l\u2019intera idea del brand. La linea a il cerchio sono gli elementi geometrici alla base della struttura del marchio e dell\u2019intera comunicazione visiva.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-video\"><video height=\"2560\" style=\"aspect-ratio: 3840 \/ 2560;\" width=\"3840\" autoplay loop muted poster=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-3.jpg\" preload=\"auto\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-00-cover_3a2.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-4.jpg\" alt=\"\" class=\"wp-image-402\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-4.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-4-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-5.jpg\" alt=\"\" class=\"wp-image-403\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-5.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-5-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>L&#8217;icona<\/h2><div>\n<p>L\u2019introduzione di un\u2019icona arricchisce le combinazioni visuali e le possibilit\u00e0 espressive del brand contribuendo alla sua riconoscibilit\u00e0 e rafforzando l\u2019intero piano comunicativo.<\/p>\n\n\n\n<p>Abbiamo scelto di rappresentare in modo stilizzato e minimale una persona con gambe e braccia aperte, figura evocativa di alcune delle gestualit\u00e0 proprie dell\u2019esercizio fisico. Concepita e costruita con lo stesso stile e con gli stessi elementi del logotipo, l\u2019intersezione di due semicerchi capovolti rende l\u2019icona un simbolo dinamico.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay loop muted poster=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-8.jpg\" preload=\"auto\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-8.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-9.jpg\" alt=\"\" class=\"wp-image-408\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-9.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-9-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2160\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-10.jpg\" alt=\"\" class=\"wp-image-409\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-10.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-10-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-11.jpg\" alt=\"\" class=\"wp-image-410\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-11.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-11-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-12.jpg\" alt=\"\" class=\"wp-image-411\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-12.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-12-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-13.jpg\" alt=\"\" class=\"wp-image-412\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-13.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-13-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Identit\u00e0 verbale<\/h2><div>\n<p>Il payoff &#8220;il fitness \u00e8 di casa&#8221; gioca liberamente con l&#8217;ambiguit\u00e0 dei possibili significati in italiano. Pu\u00f2 essere letto come una spiegazione concisa del servizio offerto (portare la palestra a casa delle persone) o come una metafora di professionalit\u00e0 ed esperienza. Il tono di voce, volutamente informale, si adatta perfettamente alla personalit\u00e0 del marchio.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-14.jpg\" alt=\"\" class=\"wp-image-413\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-14.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-14-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-15.jpg\" alt=\"\" class=\"wp-image-414\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-15.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-15-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-16.jpg\" alt=\"\" class=\"wp-image-415\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-16.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-16-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Art direction<\/h2><div>\n<p>Styling follows the palette developed for Gymsi: energetic, dynamic, and vibrant. Color choices also guide the photographic style, which is characterized by contrasting tones and vivid colors that also support the brand\u2019s digital identity.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2160\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-6.jpg\" alt=\"\" class=\"wp-image-404\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-6.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-6-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-17.jpg\" alt=\"\" class=\"wp-image-416\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-17.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-17-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-18.jpg\" alt=\"\" class=\"wp-image-417\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-18.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-18-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-19.jpg\" alt=\"\" class=\"wp-image-418\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-19.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-19-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-7.jpg\" alt=\"\" class=\"wp-image-405\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-7.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-7-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Gymsi-20.jpg\" alt=\"\" class=\"wp-image-419\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-20.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Gymsi-20-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Delivering home fitness with style.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"project":[44],"service":[46,56,54,50,57,55],"class_list":["post-764","work","type-work","status-publish","hentry","project-corporate-identity-it","service-art-direction-it","service-visual-identity-it","service-logo-design-it","service-editorial-design-it","service-web-design-it","service-verbal-identity-it"],"acf":{"background_images":{"background_image_desktop":638,"background_image_tablet":640,"background_image_mobile":639},"poster_media":{"poster_media_image":662,"poster_media_video":""},"work_related":""},"_links":{"self":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/types\/work"}],"version-history":[{"count":0,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/764\/revisions"}],"wp:attachment":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/media?parent=764"}],"wp:term":[{"taxonomy":"project","embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/project?post=764"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/service?post=764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}