{"id":760,"date":"2024-03-01T16:57:42","date_gmt":"2024-03-01T15:57:42","guid":{"rendered":"https:\/\/unithink.it\/\/?post_type=work&#038;p=760"},"modified":"2024-10-15T10:55:49","modified_gmt":"2024-10-15T08:55:49","slug":"graphica","status":"publish","type":"work","link":"https:\/\/unithink.it\/it\/work\/graphica\/","title":{"rendered":"Graphica"},"content":{"rendered":"\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Panoramica<\/h2><div>\n<p>Graphica nasce nel 1996 come centro di stampa digitale. Nel corso degli anni l\u2019azienda ha migliorato e ampliato i propri servizi nel campo della comunicazione visiva e ha gradualmente elevato la qualit\u00e0 dei propri prodotti. Di conseguenza Graphica ha avuto l\u2019esigenza mettersi al passo coi tempi per parlare ad un pubblico pi\u00f9 ampio e interessare verso i propri servizi una clientela pi\u00f9 importante.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay loop muted preload=\"auto\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-2.jpg\" alt=\"\" class=\"wp-image-334\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-2.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-2-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Direzione creativa<\/h2><div>\n<p>Abbiamo sviluppato un piano strategico e creativo appositamente studiato per raggiungere gli obiettivi di riposizionamento dell&#8217;azienda. I primi passi del processo sono stati la creazione di una nuova identit\u00e0 verbale e la definizione del tono di voce pi\u00f9 appropriato.<\/p>\n\n\n\n<p>Per comunicare efficacemente la proposta di valore, abbiamo preso decisioni strategiche che hanno coinvolto sia i canali digitali che quelli tradizionali. Abbiamo quindi riprogettato il sito web per garantire che riflettesse accuratamente la nuova direzione dell&#8217;azienda. Abbiamo anche creato una brochure aziendale originale che comunicasse efficacemente l&#8217;offerta unica di Graphica.<br>This included redesigning the website to ensure it accurately reflected the company\u2019s new direction. We also created an original corporate brochure that effectively communicated Graphica\u2019s unique offering.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2160\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-3.jpg\" alt=\"\" class=\"wp-image-335\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-3.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-3-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-4.jpg\" alt=\"\" class=\"wp-image-336\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-4.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-4-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Identit\u00e0 visiva<\/h2><div>\n<p>L\u2019operazione di riposizionamento non poteva prescindere dal rinnovamento dell\u2019identit\u00e0 visiva.<\/p>\n\n\n\n<p>Il restyling del logotipo, adeguato agli standard visivi attuali, mantiene la continuit\u00e0 con la ventennale immagine aziendale.<\/p>\n\n\n\n<p>Per la tipografia abbiamo selezionato un carattere moderno come l\u2019Inter, progettato appositamente per offrire massima leggibilit\u00e0 sugli schermi.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay loop muted preload=\"auto\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-5.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-6.jpg\" alt=\"\" class=\"wp-image-339\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-6.jpg 1920w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-6-1600x1600.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-7.jpg\" alt=\"\" class=\"wp-image-340\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-7.jpg 1920w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-7-1600x1600.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-8.jpg\" alt=\"\" class=\"wp-image-341\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-8.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-8-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Editorial Design<\/h2><div>\n<p>Abbiamo progettato il pieghevole a sei ante di formato 16\u00d716 cm, stampato a cinque colori pi\u00f9 verniciatura drip off su carta patinata opaca da 300 grammi e plastificata argento lucido.<br>La laminazione argento produce un gradevole effetto metallizzato lucido, mentre la stampa drip off utilizzata per realizzare l\u2019effetto opaco crea un interessante gioco di luci e controluci. L\u2019applicazione del logo in polistirene compresso di 2 mm sulla prima e sull\u2019ultima di copertina produce un effetto tridimensionale e materico.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-9.jpg\" alt=\"\" class=\"wp-image-342\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-9.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-9-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-10.jpg\" alt=\"\" class=\"wp-image-343\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-10.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-10-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-12.jpg\" alt=\"\" class=\"wp-image-345\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-12.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-12-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-12.jpg\" alt=\"\" class=\"wp-image-345\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-12.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-12-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-11.jpg\" alt=\"\" class=\"wp-image-344\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-11.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-11-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-14.jpg\" alt=\"\" class=\"wp-image-347\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-14.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-14-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-15.jpg\" alt=\"\" class=\"wp-image-348\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-15.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-15-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Web Design<\/h2><div>\n<p>Abbiamo ripensato completamente il sito web in modo tale da esprimere correttamente la proposta di valore di Graphica. Il sito diventa una vetrina del know-how aziendale, che presta la massima attenzione all\u2019esperienza utente, senza per\u00f2 trascurare il design.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-video\"><video height=\"2558\" style=\"aspect-ratio: 3840 \/ 2558;\" width=\"3840\" autoplay loop muted preload=\"auto\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-16.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-17.jpg\" alt=\"\" class=\"wp-image-350\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-17.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-17-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2558\" style=\"aspect-ratio: 3840 \/ 2558;\" width=\"3840\" autoplay loop muted preload=\"auto\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-18.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-19.jpg\" alt=\"\" class=\"wp-image-355\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-19.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-19-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-20.jpg\" alt=\"\" class=\"wp-image-356\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-20.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-20-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Graphica-21.jpg\" alt=\"\" class=\"wp-image-357\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Graphica-21.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Graphica-21-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everything comes from an idea.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"project":[44],"service":[46,56,54,50,57],"class_list":["post-760","work","type-work","status-publish","hentry","project-corporate-identity-it","service-art-direction-it","service-visual-identity-it","service-logo-design-it","service-editorial-design-it","service-web-design-it"],"acf":{"background_images":{"background_image_desktop":586,"background_image_tablet":588,"background_image_mobile":587},"poster_media":{"poster_media_image":604,"poster_media_video":""},"work_related":""},"_links":{"self":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/types\/work"}],"version-history":[{"count":0,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/760\/revisions"}],"wp:attachment":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"project","embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/project?post=760"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/service?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}