{"id":738,"date":"2024-03-01T15:52:16","date_gmt":"2024-03-01T14:52:16","guid":{"rendered":"https:\/\/unithink.it\/\/?post_type=work&#038;p=738"},"modified":"2024-10-30T16:07:47","modified_gmt":"2024-10-30T15:07:47","slug":"peressini-brand-identity","status":"publish","type":"work","link":"https:\/\/unithink.it\/it\/work\/peressini-brand-identity\/","title":{"rendered":"Peressini"},"content":{"rendered":"\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Panoramica<\/h2><div>\n<p>Peressini \u00e8 un\u2019azienda italiana che opera in tutto il mondo e che si occupa di progettazione e realizzazione di sedie e sgabelli per la casa, l\u2019ufficio, il contract e l\u2019ho.re.ca. L\u2019azienda permette di creare sedute personalizzate senza vincoli di materiale, forma, colore e quantit\u00e0 che si adattano perfettamente a qualsiasi ambiente o stile di arredamento.<\/p>\n\n\n\n<p>Dai colloqui col cliente \u00e8 emersa la necessit\u00e0 di riposizionarsi su una fascia di mercato pi\u00f9 alta facendo chiarezza sui reali obiettivi e sulle politiche interne, al fine di trasformare nel lungo termine l\u2019azienda da terzista a brand.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay loop muted poster=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u201301.jpg\" preload=\"auto\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini-01.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u201302.jpg\" alt=\"\" class=\"wp-image-203\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201302.jpg 1920w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201302-1600x1600.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u201303.jpg\" alt=\"\" class=\"wp-image-204\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201303.jpg 1920w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201303-1600x1600.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Il concept<\/h2><div>\n<p>Adattabilit\u00e0 e flessibilit\u00e0 sono le caratteristiche che contraddistinguono il brand. \u201cSeating my way\u201d \u00e8 un potente elemento di riconoscibilit\u00e0 verbale e allo stesso tempo il concept centrale attorno al quale ruota tutta l\u2019operazione di rebranding, in quanto comunica immediatamente l\u2019intera filosofia del brand e le sue scelte di posizionamento.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay loop muted poster=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201304a.jpg\" preload=\"auto\" src=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201304a.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u201305.jpg\" alt=\"\" class=\"wp-image-206\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201305.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201305-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Brand strategy<\/h2><div>\n<p>Per un\u2019azienda come Peressini, la comunicazione \u00e8 vitale per parlare e farsi notare in mercati internazionali altamente competitivi ed eterogenei.<\/p>\n\n\n\n<p>La prima fase dedicata alla brand strategy ci ha aiutati a delineare l\u2019essenza e i valori del brand e a costruire una solida strategia di posizionamento basata sull\u2019analisi del mercato, dei competitor e del target di Peressini.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u201306.jpg\" alt=\"\" class=\"wp-image-207\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201306.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201306-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u201307.jpg\" alt=\"\" class=\"wp-image-208\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201307.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201307-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u201308.jpg\" alt=\"\" class=\"wp-image-209\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201308.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201308-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Identit\u00e0 visiva<\/h2><div>\n<p>Un brand che opera nel settore del design come Peressini, i cui prodotti sono essi stessi oggetti di design, necessita di un linguaggio comunicativo minimalista e funzionale capace di esprimere il mood generale del marchio senza togliere spazio e visibilit\u00e0 al prodotto, il vero protagonista della storia.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u201309.jpg\" alt=\"\" class=\"wp-image-210\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201309.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u201309-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013010.jpg\" alt=\"\" class=\"wp-image-211\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013010.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013010-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013011.jpg\" alt=\"\" class=\"wp-image-212\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013011.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013011-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013012.jpg\" alt=\"\" class=\"wp-image-213\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013012.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013012-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013013.jpg\" alt=\"\" class=\"wp-image-214\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013013.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013013-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013014.jpg\" alt=\"\" class=\"wp-image-215\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013014.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013014-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013015.jpg\" alt=\"\" class=\"wp-image-216\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013015.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013015-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013016.jpg\" alt=\"\" class=\"wp-image-217\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013016.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013016-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text content-single-work__text\"><div>\n<p>Ci siamo concentrati sul dettaglio e sulla semplificazione come guida del processo creativo. \u201cSimplify to clarify\u201d con lo scopo di evitare che il design distolga l\u2019attenzione dal messaggio e che lo stile prevalga sulla sostanza. Il design \u00e8 al servizio del messaggio e lo valorizza con discrezione e concretezza.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2160\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013017.jpg\" alt=\"\" class=\"wp-image-218\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013017.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013017-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013018.jpg\" alt=\"\" class=\"wp-image-219\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013018.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013018-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013019.jpg\" alt=\"\" class=\"wp-image-220\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013019.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013019-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013036.jpg\" alt=\"\" class=\"wp-image-1582\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013036.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013036-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013037.jpg\" alt=\"\" class=\"wp-image-1584\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013037.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013037-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013023.jpg\" alt=\"\" class=\"wp-image-224\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013023.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013023-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-double-media content-single-work__double-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013021.jpg\" alt=\"\" class=\"wp-image-222\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013021.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013021-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013022.jpg\" alt=\"\" class=\"wp-image-223\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013022.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013022-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013035a.jpg\" alt=\"\" class=\"wp-image-1609\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013035a.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013035a-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/\/wp-content\/uploads\/Peressini\u2013026.jpg\" alt=\"\" class=\"wp-image-227\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013026.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013026-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5616\" height=\"3744\" src=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013027a.jpeg\" alt=\"\" class=\"wp-image-1622\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013027a.jpeg 5616w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013027a-1600x1067.jpeg 1600w\" sizes=\"auto, (max-width: 5616px) 100vw, 5616px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-unithink-text-with-title content-single-work__text with-title\"><h2>Direzione creativa<\/h2><div>\n<p>Tra le scelte creative e strategiche ideate per far si che il concept diventasse tangibile si \u00e8 deciso di creare un configuratore interattivo dove chiunque fosse in grado di costruire la propria seduta personalizzata in pochi click: seating my way.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-unithink-single-media content-single-work__single-media\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013030a.jpg\" alt=\"\" class=\"wp-image-1594\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013030a.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013030a-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013031a.jpg\" alt=\"\" class=\"wp-image-1598\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013031a.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013031a-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013032a.jpg\" alt=\"\" class=\"wp-image-1600\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013032a.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013032a-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013033a.jpg\" alt=\"\" class=\"wp-image-1602\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013033a.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013033a-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2560\" src=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013034a.jpg\" alt=\"\" class=\"wp-image-1604\" srcset=\"https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013034a.jpg 3840w, https:\/\/unithink.it\/wp-content\/uploads\/Peressini\u2013034a-1600x1067.jpg 1600w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new concept of seating.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"project":[42],"service":[48,47,49,46,56,54,50,57],"class_list":["post-738","work","type-work","status-publish","hentry","project-brand-identity-it","service-brand-strategy-it","service-brand-positioning-it","service-creative-direction-it","service-art-direction-it","service-visual-identity-it","service-logo-design-it","service-editorial-design-it","service-web-design-it"],"acf":{"background_images":{"background_image_desktop":482,"background_image_tablet":484,"background_image_mobile":483},"poster_media":{"poster_media_image":481,"poster_media_video":""},"work_related":[1523,1343,754]},"_links":{"self":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/types\/work"}],"version-history":[{"count":0,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/738\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/754"},{"embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/1343"},{"embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/work\/1523"}],"wp:attachment":[{"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/media?parent=738"}],"wp:term":[{"taxonomy":"project","embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/project?post=738"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/unithink.it\/it\/wp-json\/wp\/v2\/service?post=738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}